A bad taste campaign that's not political

The last few days I've been coughing and feeling a slight cold come on. I used to fool around with all kinds of over the counter medications, trying various things, but no more. Now I go straight to the cough medicine that I know works.

The stuff that tastes really bad, has a history of tasting bad and is proud of it. Buckley's.

I kid you not. It's a mix of herbal ingredients that include camphor that taste terrible. It's the "take this and then shove a piece of candy in your mouth" cough medicine. But it works. Every time.

They even run a "bad taste campaign" as you can see in the photo above, which shows a bottle of Buckley's on its side, above which it reads Open wide and say "#()$#)@#" (or something along those lines). The bad taste campaign worked to increase sales and won awards as well. The slogan - It tastes awful. And it works.

It's also drowsy-free, a fact I appreciate as I head back to work with that awful taste in my mouth.

Ewwwww....