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You can read more about it here and how the team of eGuiders directs viewers to videos they may not otherwise find.
The team of eGuiders is heavily weighted to creative types, from well-known filmmakers such as John Landis (Coming to America) and Peter Sollett (Nick & Norah's Infinite Playlist) to lesser-known ones such as Meredith O'Brien of Mobile Magic Studios and John Rota of Divine Madman Productions. Other eGuiders include actors Jerry Stiller and Anne Meara and journalists such as NPR's Margo Adler."Some of our eGuiders are really great at finding interesting viral videos," Ostrick says. "Other people are really great at discovering quality animation films, and others are good at finding branded content." via usatoday.com
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